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FIn recent years, the spillover effect of the Double Eleven consumption boom has been obvious. Chinese-funded enterprises have gone overseas to seize business opportunities. The company went overseas to report. Among them, China Logistics and Purchasing Network reported as follows:
Compared with the stability of domestic Double Eleven this year, overseas Double Eleven has a different scene. With the delivery of the last order from the warehouse in Kuala Lumpur, Kejie, a subsidiary of DC Holdings (00861.HK), once again successfully completed the guarantee for the overseas Double 11 promotion. In recent years, with more and more Chinese merchants joining in, overseas e-commerce platforms have also been attracted by the "Double Eleven" craze. According to Lazada data, in the early morning of November 11th, Lazada's "Double Eleven" went on sale for 11 minutes, and sales increased by 124 times compared with the same period on weekdays; Shopee data also shows that 2 hours before "Double Eleven" The number of products sold has increased by more than 20 times compared with the whole day on weekdays. With the soaring sales, delivery efficiency has become an important constraint factor. The delivery efficiency of overseas Double 11 is also on par with that in China. After users place an order, they also require delivery within 24 hours. Such a high standard has great impact on merchants and logistics Every business is a challenge. After Double Eleven, there will soon be a special "Black Friday" promotion unique to overseas e-commerce. However, for Kejie, it has already been able to deal with such a big promotion, which not only benefits from its own professional experience accumulated in China for more than 20 years, but also relies on the big data technology capabilities of its parent company, DC Holdings.
Express vehicles queuing up for departure
Goods waiting to be shipped
Under the guidance of the country's "Belt and Road" initiative, many Chinese companies have chosen to go overseas to seize business opportunities, but once they go overseas, they will face a series of problems. The problem of basic management can be solved by people, but in order to deal with business needs with high elasticity ratio such as e-commerce promotion, it cannot be solved by people alone, and information technology must be used. Kejie began to participate in Double Eleven as early as 2011. Relying on the technical capabilities of its parent company DC Holdings in big data, Kejie carefully created a set of core operating systems that conform to the laws of e-commerce - Shenzhou Treasury, and independently developed KingKooData big data software products. This whole set of technical solutions can not only analyze, optimize and coordinate the entire supply chain, but also manage the entire life cycle of products. In big promotional activities such as Double Eleven, it is possible to greatly improve the efficiency of warehouse operations, reasonably evaluate the inventory scale of branded products, express delivery and downstream carrying capacity, and avoid a large inventory backlog or out-of-stock situations. On this basis, Kejie spent a lot of energy on the global transformation of KingkooData, established a multilingual and cross-cultural version to adapt to the informatization transformation of overseas warehouses, and actively promoted the upstream and downstream partners to open up the warehouse logistics network, successfully The domestic advanced experience and technical capabilities have been copied overseas.
Screenshot of Shenzhou treasury system page
Operating the system
It is understood that Kejie has established more than 240 self-operated storage outlets in more than 10 countries and regions including mainland China, with a total warehouse area of more than 1.6 million square meters, serving many of the world's top 500 companies to enter overseas, and comprehensively Connect with Shopee, Lazada, AliExpress, Amazon, Tik Tok and other overseas first-line e-commerce platforms. Many domestic brands choose Kejie as their overseas partner, because cooperation with Kejie not only has no language and cultural barriers, but also provides a one-stop solution that can simultaneously carry out cross-border business in multiple countries and places .
The relevant person in charge of Kejie said, "After the epidemic, the global supply chain is being restructured. Made in China is supplying the whole world in an all-round way. The global market potential of Chinese-funded brands is huge, and the trillion-dollar overseas market opportunity is waiting for more companies to tap. Kejie will With new technology as the boat and big data technology as the sail, Chinese brands can go far and steadily in overseas markets, so that consumers all over the world can truly feel the power of China."